Growth Marketing Manager

Growth Marketing Manager

Location: Remote

About MUD\WTR

MUD\WTR is a fast-growing wellness brand redefining the coffee ritual with functional, coffee-alternative blends made with functional mushrooms to support focus and well-being. What started with our Original blend (Chai) has expanded into a growing lineup including Coffee, Matcha, Turmeric, and Rest, with more on the way. We've also expanded into functional nutrition with Nourish, a mind & body protein and the first protein shake with adaptogens. As we grow, we're expanding our retail presence while maintaining a strong focus on D2C, meeting customers wherever they shop and helping them build better daily routines.

Position Overview

The Growth Marketing Manager is a hands-on media buyer and performance marketer responsible for day-to-day campaign execution, optimization, and reporting across our paid acquisition channels. This role owns the full lifecycle of paid media campaigns—from strategy and setup through creative testing, optimization, and performance analysis.

What sets this role apart is the ability to operate fluidly between micro and macro perspectives. You'll zoom in to diagnose why a specific ad set is underperforming, identify the hook that's driving an engagement lift, or catch a subtle audience fatigue signal before it impacts results. You'll also zoom out to understand how those granular insights ladder up to channel-level strategy, cross-channel budget allocation, and our broader media mix. The ideal candidate sees the story in the data—connecting a winning creative angle to a product positioning opportunity, or translating platform-level volatility into a strategic shift in channel investment.

This is a role for someone who is data-obsessed and thrives in ad platforms, but also has the strategic instincts to know when a micro-trend signals something bigger and when it's just noise.

Key Responsibilities

Paid Media Campaign Management

● Own day-to-day management and optimization of paid media campaigns across Meta (Facebook/Instagram), Google and YouTube, TikTok, , Axon and other key digital ad platforms.

● Manage the full campaign lifecycle: planning, audience development, campaign setup, budget pacing, bid management, QA, and ongoing optimization.

● Execute weekly creative uploads, campaign builds, and audience refreshes across platforms.

● Implement and maintain proper campaign structures, naming conventions, and organizational best practices.

● Monitor campaigns daily, making real-time adjustments to budgets, bids, and targeting to improve performance.

Performance Reporting & Insights

● Build and distribute weekly and monthly performance reports for leadership, translating complex data into clear, actionable insight.

● Track and analyze campaign KPIs including CAC, ROAS, CTR, CPC, CPM, CVR, and LTV across channels and campaigns.

● Maintain and optimize dashboards in Northbeam (or similar attribution platforms) to provide accurate, real-time visibility into channel performance.

● Conduct post-campaign analysis and generate learnings documentation to inform future strategy.

● Proactively identify and communicate performance trends, anomalies, and opportunities to leadership before issues arise.

● Develop weekly channel-level reporting cadence with clear narrative on what's working, what's not, and what's next.

Testing & Optimization

● Design and execute rigorous A/B and multivariate testing frameworks for creative, audiences, landing pages, and bidding strategies.

● Lead ongoing split testing of ad formats, copy variations, hooks, CTAs, and visual treatments.

● Develop hypotheses based on performance data and systematically test to validate or invalidate.

● Document all test results and maintain a testing log with clear learnings and next steps.

● Collaborate with web team on landing page testing and conversion rate optimization (CRO) to improve full-funnel performance.

Performance Creative Strategy

● Be a champion of high performing creative, reviewing test results, identify winning concepts, surface insights, and set actionable next steps.

● Generate and distribute creative performance reports highlighting top performers, fatiguing assets, and whitespace opportunities.

● Develop creative briefs informed by performance data, competitive analysis, and platform trends.

● Maintain the creative bank tracking all launched assets with performance metrics across 2-week test cycles.

● Partner with the creative team to iterate on winning concepts and test new angles.

● Translate quantitative performance insights into qualitative creative direction.

Required

● 3-5 years of hands-on experience managing paid media campaigns for DTC ecommerce brands, with significant time in-platform (not just strategy).

● Deep expertise in Meta Ads Manager, & Google Ads including campaign structure, audience building, bid strategies, and optimization levers.

● Strong analytical skills with experience using attribution platforms (Northbeam, Triple Whale, Rockerbox) and web analytics (GA4).

● Proven track record of managing campaigns to CAC, ROAS, and LTV targets with demonstrated ability to scale spend efficiently.

● Experience with A/B testing methodologies and a systematic approach to creative and audience optimization.

● Proficiency in performance reporting: ability to build dashboards, analyze data, and translate insights into clear recommendations.

● Experience working with creative teams and providing performance-informed creative direction

● Understanding of DTC ecommerce metrics and unit economics (CAC, LTV, AOV, contribution margin).

● Excellent attention to detail with strong organizational and project management skills.

● Clear written and verbal communication skills, comfortable presenting performance data to people with different context levels.

● Self-starter mentality with ability to work independently in a fast-paced, remote environment.

Preferred

● Familiarity with TikTok Ads, Snapchat Ads, or Pinterest Ads

● Experience with podcast advertising and audio attribution

● Background in wellness, CPG, food & beverage, or subscription DTC brands

● Familiarity with Shopify and ecommerce tech stack

● Exposure to media mix modeling (MMM) or incrementality testing frameworks

● Meta Blueprint certification or equivalent platform certifications

● Experience contributing to budget allocation or channel investment decisions

Application Process: To apply, please submit your resume and a cover letter outlining your relevant experience and how you can contribute to MUD\WTR’s growth goals.

MUD\WTR is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.