Sr. Manager, FP&A

About the Role

We're looking for a sharp, curious, and driven FP&A Manager to join our finance team and help shape how we see, interpret, and act on our business data. This isn't a seat-warming role, it's a seat at the table. You'll work directly with leadership to translate numbers into narrative, provide the financial insights that drive smarter decisions, and champion efficiency across time and dollars.

If you've spent your career quietly thinking "there's a better way to do this"  we want to hear from you.

Is This You?

• Do you favor formulas over pivots? You don't just pull data - you architect it. Your spreadsheets are clean, dynamic, and built to last longer than the next all-hands.

• Is data your love language? You light up when a dataset tells a story no one else noticed. You ask "why" before you ask "what," and you'd rather spend an afternoon in a data model than in a meeting talking about one.

• Was your experience in accounting and operations the building blocks for your deep fascination with data insights? You know what the numbers mean because you've lived on both sides - closing the books and operating in the day to day. That context is your superpower.

• Do you get uncomfortable with "good enough"? You see a manual process and immediately start mentally rebuilding it. Automation isn't a bonus, it's the baseline.

• Are you fluent in finance but conversational in operations? You can sit with a CFO and a warehouse manager in the same day and add value in both rooms.

What You'll Do

Financial Planning & Modeling

• Own the budgeting, forecasting, and long-range planning processes end-to-end, partnering with department leaders to build bottoms-up models that actually reflect how the business runs

• Develop new, maintain existing, and continuously improve financial models that support scenario planning, investment decisions, and executive reporting - ensuring they're dynamic, documented, and built for scale

• Support ad hoc strategic initiatives including pricing analysis, channel investment decisions, and operational deep-dives

Treasury & Cash Flow Management

• Own the short- and long-term cash flow forecasting process, providing leadership with a clear, rolling view of liquidity and cash positioning

• Maintain and improve cash flow model and longer-range cash planning tools that integrate revenue, COGS, operating expenses, and capital needs

• Support treasury operations including banking relationships, payment timing optimization, and cash deployment recommendations

• Identify risks and opportunities in the company's cash position and proactively surface recommendations to MUD\WTR’s leadership

eCommerce, DTC & Retail Analytics

• Serve as the financial thought partner for eCommerce - conducting regular program metric reviews that go beyond surface-level reporting to surface the "so what" behind the numbers

• Track, analyze, and communicate trends and performance insights across eCommerce, direct-to-consumer (DTC), and retail channels, identifying what's driving growth, what's creating drag, and where the opportunity sits

• Build and maintain channel-specific reporting frameworks that give leadership a clear, consistent view of revenue, margin, customer acquisition costs, return rates, and lifetime value across all selling channels

• Partner with eCommerce and product teams to evaluate program performance on promotions, product launches, channel mix shifts, and translate results into actionable financial recommendations

• Monitor key eCommerce metrics (conversion, AOV, CAC, ROAS, contribution margin) and connect them to the broader P&L story for leadership

Reporting & Insights

• Build and manage dashboards and reporting infrastructure that delivers real-time visibility into KPIs, cost drivers, and performance trends across channels

• Identify efficiency opportunities (in time, spend, and process) and present findings with clear recommendations to leadership

• Partner with Accounting, Operations, Marketing, and Sales to ensure financial data is accurate, accessible, and actionable

• Translate complex financial analysis into clear, compelling presentations for leadership and board-level stakeholders

What You Bring

• 5–8 years of progressive experience in FP&A, corporate finance, accounting, or a combination ideally with exposure to both finance and operations environments

• Strong financial modeling skills in Excel; experience with BI tools (Power BI, Tableau, Omni, or similar) strongly preferred

• Familiarity with ERP systems (NetSuite, SAP, Oracle, or similar)

• Demonstrated ability to build from scratch - models, processes, and reporting frameworks

• Exceptional communication skills: you can present to a CFO and explain to a non-finance audience without losing either of them

• A bias toward automation, repeatability, and scalability in everything you build